Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
Five BI and Analytics Takeaways from Gartner Summit 2013
The Gartner Summit in Grapevine, TX, this year was pretty fantastic, and Domo had a big presence there. But rather…
One-Number Forecasting: A New Worst Practice?
The one-number forecasting concept has been debated for years.Advocates argue that having different groups within the same organization working to…
HIPAA Breach Lessons Learned
While no records were broken when it comes to number of health records disclosed per data breach, the top HIPAA…
Digital Heirlooms: What Lasts in a Digital Age?
I've been thinking a lot lately about the invisible consequences of our smartphone/mobile/digital world. Somewhere down the road, the dematerialization…
What 3 Measures Are Your Business Game Changers?
I don’t know what it is exactly, but Opening Day for Major League Baseball is special. I don’t know what…
What Big Data Doesn’t Appear to Tell Us, But Actually Does
While researching Too Big to Ignore, I discovered that Big Data is already having a major impact on a wide…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Predicting Lying and Predicting Dying
Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
