The NSA’s Data Quality Problem
Even basic data quality problems can have big consequences. The National Security Agency learned this to its cost recently when…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
What Is the Government Really Collecting From Your Phone? [INFOGRAPHIC]
Now that the entire world knows that the US government is collecting information from its citizens' phones, you have to…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
Drawing Value from the Big Data Tsunami [VIDEO]
In order to understand the challenges and opportunities from the big data tsunami, the French business school ESSEC brought together…
Hadoop Summit and Hortonworks Promise to Make Big Data More Engaging
Hadoop Summit is the biggest event on the West Coast centered on Hadoop, the open source technology for large-scale data…
The Datification of Our Daily Lives
Although the term is ugly, “datification” is rapidly becoming a big trend in our daily lives. Although the term is…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
More Data Drives Deeper Consumer Understanding
Nearly every type of firm depends on understanding its customers. These people are the lifeblood of the business, and knowing…
