Conflict and Surprise: Big Data’s Big Storytelling Potential
"There are 4,448 active sessions on my website right now. Earlier, I had 1,502 active sessions. Currently, 65% are returning…
How Big Data Will Change Marketing Forever
On paper, big data is any marketer’s dream come true – thanks to the internet, if a business wants to…
Think You Can Escape Big Data? Think Again
Janet Vertesi's "How I Hid My Pregnancy from Big Data" story went viral on multiple media outlets in spring 2014.…
5 Companies Doing Big Data Right
It’s really easy to say your company needs to use big data to be better. It’s another thing entirely to…
Creating a More Efficient Data Center
As the world increasingly relies on technology, the need for data storage has exploded. In fact, 90 percent of the…
Introducing the Knowledge Worker [VIDEO]
The BIg Idea Video SeriesIntroducing the Knowledge Worker There’s been a fundamental shift in the workforce over the last…
Big Data Analytics Require Best Practices in Using Technology
Organizations should consider multiple aspects of deploying big data analytics. These include the type of analytics to be deployed, how…
When Privacy is Good Business
Big data can be scary. After all, its suggested implications seek to replace human foresight with predictive analyses given that…
Big Data Is About People [VIDEO]
Big data can be frightening and overwhelming. Plenty of news outlets have already attested to that. But when you pull…
Hadoop in the Big Data Stack
What is Hadoop? It’s another wacky name for an open-source software project, but Hadoop was also a significant advancement in…
