Market Research and Big Data: A Difficult Relationship
This is a write up of the talk I gave on the 'Insight Innovation eXchange Europe 2015' conference on 18-02-2015…
Big Data and Mobile Gaming
Mobile gaming has come a long way in a short time. Relative to electronic gaming as a whole, the evolution…
Securing Data Vital to Personalized Customer Experiences
Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available…
Using Cloud and Big Data to Augment Your Sales Numbers
The cloud means different things to different people. For IT, it is a pretty effective way to outsource the core…
What Do I Do With All This Data?
“What do I do with all this data?!?” Time and again, we hear this from marketers across all industries. While…
Is Your CEO Out of Touch or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at…
PII, Anonymized Data, and Big Data Privacy
Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth…
How to Position Big Data
To begin at the beginningFueled by the new fashions on the block, principally Big Data, the Internet of Things, and…
Moving Towards a Fully Mobilized Workforce
The modern office is nothing like it was in the past. In fact, in many cases it’s not even a…
How Big Data Is Revolutionizing the Credit Scoring Industry
Assessing the loan-worthiness of an applicant is no easy task. Credit scores, a three digit metric that offers lenders a…
