Can Big Data Help You Figure Out If You’ll Get the Flu?
Between coughing and sneezing, I did a quick google search on “flu home remedies” to see what kind of at-home…
Why We Must Declare War on Data Obesity
We probably all know that obesity is becoming a big (pardon the pun) problem in the developed world and just…
How Data-as-a-Service (DaaS) Is Revolutionizing Marketing
Marketers analyze the data and crunch the numbers – but how many can really say they know which consumers or…
Better Marketing With Big Data
Marketing strategies are not just about crafting the right message for the right audience. It is also about reaching out…
Contradictions of Big Data
What we’ve been toldWe’ve been told that Big Data is the greatest thing since sliced bread, and that its major…
Big Data News Bulletin: The Stories You Can’t Miss in Feb/March 2015
D J Patil announced as first Whitehouse Chief Data ScientistBarack Obama is said to have hand-picked D J Patil as…
Market Research and Big Data: A Difficult Relationship
This is a write up of the talk I gave on the 'Insight Innovation eXchange Europe 2015' conference on 18-02-2015…
Big Data and Mobile Gaming
Mobile gaming has come a long way in a short time. Relative to electronic gaming as a whole, the evolution…
Securing Data Vital to Personalized Customer Experiences
Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available…
Using Cloud and Big Data to Augment Your Sales Numbers
The cloud means different things to different people. For IT, it is a pretty effective way to outsource the core…
