Big Intelligence: Measuring the ROI of Your Hadoop Big Data Project
Big Data projects, like any other business investment, need to prove their worth. Most organizations define worth as ROI, which…
How Big Data Is Transforming the Travel Industry
What the Travel Industry Is Learning from Predictive AnalyticsBig data has brought exciting changes to nearly every commercial industry, but…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
Demystifying Data Governance
Data governance can be described, quite simply, as how you oversee your data – which in practice is far from…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
Big Data in Motorsports: How F1 And NASCAR Compete on Analytics
Velocity is one of the defining characteristics of Big Data, and there are few situations in which speed is more…
Not Seeing the Results of Big Data? Maybe You Have a Lot of Data, Not Big Data
Big data is a handy catch-all term for the en masse collection of data ubiquitous in modern society. If you…
T-Mobile Mines Big Data and Continues to Progress
Big data is having a big impact on just about everything these days, to the point where not including data…
Big Data Demands Expansion of Company Resources for Faster Data Processing
As companies pivot to embrace the reality of the Big Data Generation, more and more companies are having important discussions…
Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights
Mobile devices that include smartphones, tablets and iPads have become an important part of a majority of the population in…
