Commercializing Big Data: Frequent Flyer Programs
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from…
Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age range, gender, income level, education level and just…
To Query or Not to Query: That Is the Question
The growth of the digital economy has resulted in torrents of data. This problem will only continue because data is the…
An Inside Look at How Big Data Is Changing Fleet Management
While you don’t hear a whole lot about it outside of the industry, big data has fundamentally and systematically changed…
Google’s Acquisition Spree
Google Inc. was founded on September 4, 1998 as a private company and is now one of the leading multinational…
How to Do Data Analytic: A 101 Crash Course for CEOs
You want to join the competitors and start analysing your data, but think it’s too late to ask the basic…
Use Big Data for Property Market Research
Why is Market Research Important? Why is Market Research Important?Market research as a business tool is important in that it…
Comparing Data Science and Analytics [INFOGRAPHIC]
Data is increasingly the new currency of enterprise—which is why companies are scrambling to tap into its potential to make…
How to Ensure Data Lakes Success
In terms of today's enterprise data management services, a shift is now happening from the traditionally popular data warehouses to…
So You Want to be a Data Scientist…
The field of data science is admittedly an attractive one for people who are already skilled with computers and statistics.…
