Control Business Costs with Workforce Analytics
Workforce analytics uses software, methodology, and data to analyze how people behave in the work environment. Many corporations use workforce…
How to Use Big Data to Improve Your Website’s SEO
I have said it before now, and most data enthusiasts agree that the term “Big Data” is difficult to define.…
Handling the Information Overload in Marketing With Big Data
With sophisticated tools to capture every little movement and activity of customers – both online and offline, data is no…
Big Data, Automation, Mobility: Keys to Growing Your Small Business
For many years, big data has been the darling of the big enterprise world, capturing the attention of mostly the…
Commercializing Big Data: Frequent Flyer Programs
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from…
Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age range, gender, income level, education level and just…
To Query or Not to Query: That Is the Question
The growth of the digital economy has resulted in torrents of data. This problem will only continue because data is the…
An Inside Look at How Big Data Is Changing Fleet Management
While you don’t hear a whole lot about it outside of the industry, big data has fundamentally and systematically changed…
Google’s Acquisition Spree
Google Inc. was founded on September 4, 1998 as a private company and is now one of the leading multinational…
How to Do Data Analytic: A 101 Crash Course for CEOs
You want to join the competitors and start analysing your data, but think it’s too late to ask the basic…
