Enhancing Personalization Through Explicit User Feedback
When we talk about customer data and how it's obtained (at least in the context of the internet industry), one…
NPV Considerations for Open Source Big Data Technologies
Mention the words “open source” and all kinds ideas probably come to mind such as “free”, “agility”, and “speed”. However,…
Enriching Your Account Universe: Turn Data into Revenue
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing…
Youth Not Only Driving Big Data Success, But Pushing
Big data use is only growing, with businesses realizing that their options are to jump on the craze or find…
Uniting Big Data with the Cloud
Combining big data with the cloud seems like the perfect technology unity. Despite the many advantages that the cloud offers, many…
How Big Data Helps Solve Social Challenges
Big data has been a readily available resource for some years now. However several obstacles have prevented it from becoming…
Is Data Science a Liberal Art?
In the sense that all science is a liberal art, yes.This week I read a great piece by Adam Weinberg,…
Big Data is Impacting Small Business
The idea of doing anything without logging in, clicking or texting something or someone is almost unthinkable. Everything we do…
The Singularity and Personalization through Data: Where We Are Now
Have you heard of the tech singularity? Chances are you have. But just as a reminder, the singularity is the…
