Use Big Data to Increase Direct Sales Bottom Line
Big data can be overwhelming. But parse through it and you may find that it aids tremendously in marketing and…
How Airlines Measure Loyalty Using Big Data & Analytics
An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on…
How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
3 Ways 3D Printing and Big Data Can Work Together
Printing in 3D has become a practical reality that has changed the way people think about production and manufacturing. Now…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
Big data analyst applications and data recovery
When it comes to data recovery the current best practice employed by any organization is based on two key factors;…
2 Ways Big Data and Little Data Are the Perfect Couple
Big Data is so in vogue, that it’s at risk of becoming the next “synergy”. Ah yes, all those wonderful hip words…
Beyond Dashboards: Using Big Data to Optimize Revenue
As businesses continue to innovate and explore more line of business applications that can help them speed up production and…
Enabling a Data Value Chain
A quick look around the 21st century marketplace reveals a simple truth: the value of data has changed. Calculating that…
