Big Data And Little People: Parenting In The Digital Era
According to the report by Family Online Safety Institute, 42% of parents think the potential benefits and potential harms of…
Behavioral targeting – Balancing what is possible with what is right
Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more…
Infographic: 12 Quotes on Data Science from Thought Leaders
Data Science is everywhere. The explosive growth of the digital world requires professionals with not just strong skills, but also…
How hotels are using data to generate new revenue
Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s…
They Know What You’re Watching (And Why You’re Watching it)
It wasn’t long ago that the entertainment industry had virtually no information on the end consumers of its products. A…
Leveraging Analytics to Improve Enterprise Performance Management
The key to operating a thriving enterprise is continuously managing performance.Measuring and monitoring business performance relies on a process of…
Keeping Your Big Data Analysis Clean
'Outlier' is a term that comes from statistics and data analytics. Math.com defines an outlier as "a value that lies…
Data Quantity, or Data Quality?
When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good…
Long Live KPIs: Innovation is the New Black
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
