How Big Data Is Driving Airline Loyalty Programs
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope…
Text Analytics: It’s Not Just for BIG Data
In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too,…
Leveraging Big Data to Boost Sales
In today’s tech-driven world, using big data is practically a requirement. When it comes to leveraging it to boost sales,…
How the Auto Industry Must Utilize Big Data
Big data and IoT (the Internet of Things) will continue to play a pivotal role in the auto industry as…
The Smart Data Lake Imperative
The seismic restructuring of data-driven practices triggered by the dawning of big data is best understood retrospectively. Suddenly, organizations were…
Big Data, business analytics revenue to reach $150B in 2017
Dive Brief: Worldwide revenues for Big Data and business analytics (BDA) are expected to reach $150.8 billion in 2017, an…
Strategies to Overcome the Big Data Skills Gap
Businesses face a significant challenge today, one that has no obvious answer. That challenge relates to the use of big…
Ideas for avoiding Big Data failures and for dealing with them if they happen
In August 2016, I read an article by Paul Barsch (@paul_a_barsch), who at the time was Teradata‘s Marketing Director for…
How Analytics Is Evolving Like the Medical Field
It used to be that a doctor was a doctor for the most part. Even a century ago, unless you…
Data for Everyone? Self-service Data Integration
The notion of self-service data integration has been around for a while, somewhat hand-in-hand with self-service BI – both primarily…
