Why Business Intelligence and Design Theory Must Merge
The term business intelligence was coined by IBM researcher Hans Peter Luhn early 40 years before the World Wide Web…
5 Best Practice Tips To Secure Your Big Data
Business intelligence is the buzzword making the rounds in corporate circles. To achieve said intelligence, algorithms and predictive analytics are…
3 Ways Fintech Companies are Using Big Data to Beat the Banks
The financial sector has become one of the biggest consumers of big data in recent years. According to Gartner, 64%…
Why Brands Need Big Data to Survive in the Information Economy
Gaining a competitive edge in today’s economy can seem impossible at times. You need to utilize every resource at your…
5 Techniques to Make Your Big Data Analytics More Effective
Big data is big business these days. In recent years, companies have realized the value that data analytics can bring…
Should You Use Predictive Analytics in Your Big Data Marketing
Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics. Predictive…
Is Big Data the Salvation of the Newspaper Industry?
The newspaper industry has been declining for the past decade. In 2007, Paul Gillan, a former reporter, launched the website…
Big Data is the Key to the Future of Multi-Device Marketing
Digital marketers must reach customers across multiple devices. According to Criteo Mobile eCommerce Report, 40% of all online transactions involve…
The Lessons We can Learn from Bad Data Mistakes Made Throughout History
Bad data is costly. With data driving so many decisions in our lives, the cost of bad data truly impacts…
How Did Big Data Create a Modern Day Manufacturing Workforce?
Despite its relatively brief lifespan thus far, big data is poised to reinvigorate the U.S. manufacturing workforce. Some of the…
