Moving to Self-Serve Analytics? You Need a Data Catalog
If you want to buy clothing from an online retailer, would you ask a friend to point you directly to…
The Challenges and Solutions of Big Data Testing
The “Garbage in, garbage out” principle has even more magnitude in the case of Big Data. Estimates show a 650%…
3 Ways Automation Tools Use Big Data To Drive Business Growth
Do you struggle with managing the amount of data available about customers? Do the tools you use create more work…
Leveraging Big data to Boost Sales through Affiliate Marketing
Affiliate marketing is a pay-per-performance business model. Brands subcontracted their marketing strategy to independent contractors. When those marketers refer visitors…
When Big Data Doesn’t Work [Infographic]
Big data has gone mainstream. In 2016, the market stood at $130.1 billion, but at the beginning of 2017, it…
7 Ways Big Data Can Transform Training
If you’re not using Big Data, you’re already behind the curve – and if you’re working in the training industry,…
Big Data From Hurricane Irma
Hurricanes are fierce, and that reality hasn’t changed over time. What has evolved, though, is our improved ability to track…
Why Big Data and Machine Learning Will Be Essential To Drive App Development Growth
There are currently 5 billion mobile devices in the world, which means big business for app developers. It has been…
3 Ways Data is Used in Today’s 1:1 Personalized Marketing Strategies
Many companies are reluctant to offer personalized web experiences for their customers, because they believe that customers feel it is…
Big Data Generation: What Will the Future Look Like for Millennials?
Millennials are the first generation to grow up online. You could safely argue millennials are the Big Data Generation, the…
