Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
How Small Businesses Can Use Big Data
As a small business owner, you may think that Big Data could not be any sort of help to you.…
Why the Chief Data Officer is the Hottest Job of the 21st Century
In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2012, Harvard Business Review boldly named the…
Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when…
Learn from Carnegie Mellon’s School of Data Management Hard Knocks
“Congratulations, you are the grand prize winner of $15 million!”You receive a letter proclaiming the above via certified mail. It…
A Better Way to Model Data
Over the last three decades ERP, CRM, and Analytical systems have evolved. However the way in which those systems store…
Data Lakes and Network Optimization: What’s Next for Telecommunications and Big Data
Relational data warehouses served communications service providers well in the past, but it’s time to start thinking beyond columns and…
3 Data Management Tips for Winning the Rest of ACA Open Enrollment
After an ignominious start in 2013, Healthcare.gov is functioning smoothly in this round of open enrollment – and for insurers,…
The World’s Largest, Fastest, Most Agile Supply Chain
The world’s largest, fastest, most agile Supply ChainThere is one shipping firm in the world, maybe the galaxy, that is…
Business (NOT) as Usual: 3 Big Business Intelligence Predictions for 2015
Each year, I work with dozens of clients in a quest to help them effectively implement their Business Intelligence systems. …
