Challenges of Working with Big Data: Beyond the 3Vs
Among many challenges in working with big data, the 3V’s (Volume, Velocity, and Variety) have gotten a lot of attention.…
Demystifying Self-Service Data and the Future of Business Intelligence
Imagine that you wanted to see a review of the latest weekend blockbuster, but you couldn’t just Google its Rotten…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
More Than Just a Title: How to Identify a Data Scientist
After our much-debated blog post, 4 Ways to Spot a Fake Data Scientist, many readers were curious to know what…
13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY - HOW INNOVATIVE RETAILERS ARE REDEFINING SHOPPING The digital revolution has accelerated global…
Austinites Really Love Music & Kevin Durant is Kind of a Big Deal, So Says Data Science
Let's talk a little bit about true audience segmentation, beyond naive demographics, splitting people into quartiles and deeper, by far,…
A Better Way to Model Data
Over the last three decades ERP, CRM, and Analytical systems have evolved. However the way in which those systems store…
Data Lakes and Network Optimization: What’s Next for Telecommunications and Big Data
Relational data warehouses served communications service providers well in the past, but it’s time to start thinking beyond columns and…
House of Cards and the Art of Working Backwards
Creating a data-driven approach to creating the experience your customers really want.Conversations over lunch, team meetings, Facebook status updates, no…
