Handling the Information Overload in Marketing With Big Data
With sophisticated tools to capture every little movement and activity of customers – both online and offline, data is no…
How to Do Data Analytic: A 101 Crash Course for CEOs
You want to join the competitors and start analysing your data, but think it’s too late to ask the basic…
Not Seeing the Results of Big Data? Maybe You Have a Lot of Data, Not Big Data
Big data is a handy catch-all term for the en masse collection of data ubiquitous in modern society. If you…
From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…
An Introduction to ElasticSearch
Search engines are now an integral part of people’s everyday lives. We are used to having access to information at…
Apache Spark Use Cases
Sure, Apache Spark looks cool, but does it live up to the hype? Is there anything you can actually do…
Game-Changing Real-time Uses for Apache Spark
Apache Spark, hosted on Hadoop, is great for processing large amounts of data quickly, but wouldn’t it be even better…
Forecast Product Demand with Confidence
Is your company using demand forecasting in your planning process? And are you happy with those results? Based on our…
Managing Big Data Integration and Security with Hadoop
The explosion of the World Wide Web into our lives was like being given a gigantic toy chest with anything…
Automate the Boring But Essential Parts of Your Data Warehouse
If you are in IT and responsible for your company’s data warehouse and reporting capabilities, chances are you will identify…
