Relationship Marketing: An A/B Test!
If you received a message from a relationship company you knew - which one of these tweets would you be…
Internet: Refuge for those with psychotic leanings?
Warning: If you're answering a questionnaire and are asked if you experience big mood swings and enjoy scenes movie scenes…
Targeting readers who hate my book
Here's someone named R. Hunt reviewing my book on Amazon. This book was not only boring, I also didn't learn…
Risk by risk – a decision-centric approach to risk management
Risk management is an important topic for many organizations, especially those in financial services. Most of these organizations acquire…
Huffington Post: Crawling with data addicts
The Huffington Post has recently passed the Washington Post in traffic. It got 410 million page views last month (and…
Social Networking, as seen by The Economist
The current issue of The Economist (January 30 -February 5 2010) features a 15-page special report on social networking. Typically…
Guest post: What is Data Mining – Explaining it to the Layman
It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara…
What does Google know about you?
As I promote The Numerati, people often ask me how much Google knows about each of its users. So a…
Counting Observations
Data is fodder for the data mining process. One fundamental aspect of the data we analyze is its size, which…
Operational decision making as a corporate asset
I often tell companies and other organizations that they should treat decisions and decision making as assets. In Smart (Enough)…
