Analytics and the Next Best Activity Strategy
Analytics should be considered as fundamental components of each organization’s marketing strategy instead of occasionally be used for ad-hoc projects. They should…
Getting Ready for the Post-Season: Numerati Baseball
I love baseball, and I defend it stoutly against all those who complain that it's boring. But anyone who can…
Trillion Triple Semantic Database
The Semantic Web captures the semantics, or meaning, of data, and machines are enabled to interact with that meta data.…
Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
The business bestseller lists have showcased several high-profile books featuring case studies of companies enjoying competitive advantage from their cutting-edge…
Business People Are Dumb On Average(s)
Here’s one real-life example of the limits in quantitative thinking observed in an average company, shared with me by Michael…
The Analytics of Terrorism
I’m a big believer in analyzing data in order to make sensible decisions. On the tenth anniversary of 9/11,…
What is the Biggest Challenge for Big Data?
Often I think about challenges that organizations face with “Big Data”. While Big Data is a generic and over-used term,…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
