Value at Risk Segmentation and Retention Campaigns
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn scores, cross selling scores etc., as estimated by…
Data Sampling for Association Rule Mining
In certain situations, the data miner has to perform sampling on the dataset before applying any algorithm. The main reason…
Data, Data and More Data [Infographic]
By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes. Centurylink…
Tips for Developing a BI Roadmap
Every BI Manager must know that the 3 key expectations that any business group has from their BI infrastructure are…
Teradata’s “Multiple paths to social media”
On November 10 I attended and moderated a panel at Text Analytics Summit West in San Jose, California. My session…
So You Want to be a Data Analyst
If you want to become a data analyst, you should read my mail first. Here in my inbox you will…
Black Box Analytics
Organizations are now aware of the significant contribution that predictive analytics brings to the bottom line. Solutions, once viewed with…
Freakonomics and Your Data
In the August, 2005 issue of BusinessWeek, Michael Hopkins explored the best seller Freakonomics and it's authors' strategy for using…
Using Sentiment to Understand Your Consumer & Your Competitors
One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on…
