Data Mining

TechAmerica and Big Data in the Public Sector

TechAmerica is a great association of companies driving innovation worldwide. They are a leading voice of the US technology industry…

BobGourley 2 Min Read

Using Cell Phone Data for Social Good

When is cell phone data not just cell phone data?

Brett Stupakevich 3 Min Read

Next Gen Research Ad Measurement

Does Convergence of Ad Media Require Convergence of Research?

TomAnderson 2 Min Read

How Business Analytics Can Lead to That ‘Aha’ Moment

Does your company know why it does what it does? Does it have a clear sense of the products and…

Brett Stupakevich 4 Min Read

Forrester’s Customer Experience Forum 2012

For decades, companies have been paying lip service to the idea of delighting customers, while disappointing them in every channel.…

iPerceptions 3 Min Read

From Big Data to Smart Data: Supporting Critical Business Decisions

Last week at Lithium's LiNC event I did a session on big data with Lithium Principal Scientist Dr Michael Wu.…

mfauscette 5 Min Read

Uncertainty Coefficients for Features Reduction – Comparison with LDA Technique

We have already discussed feature selection and features reduction, and all the techniques we explored were strictly related and applicable…

cristian mesiano 7 Min Read

The New Way to Segment For a 6x Greater Return

I have been thinking about this for some time (BTW, this is a short post – hope to ignite some…

EstebanKolsky 5 Min Read

TV By the Numbers: Measuring My Viewing Habits Online

matthurst 4 Min Read

What Is Hadoop? Here is a 101 with Mike Olson

Every technologist I know has been working to learn more about Hadoop. I bet you are already somewhat familiar with…

BobGourley 2 Min Read