Tracking Google Adwords Results in Salesforce: A How-To Guide
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To…
Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Internet Topology: Massive and Amazing Graphs
I selected a few from this Google search. Which one is best? Re-usable in other contexts? What about videos showing…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
SAS Innovates into the Big Data Analytics Era
SAS Institute held its 24th annual analyst summit last week in Steamboat Springs, Colorado. The 37-year-old privately held company is a…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
Big Data Robots: Are They After Your Job?
Put together robots with big data analytics and you have a powerful mix that could challenge us for most of…
Social Data on Chinese Microblogs and the Oscars
The annual Oscar awards was once more the focus point of many social media platforms, especially evident in the US.…
Using Data Analysis to Avoid 4 Common Causes of Business Failure
Although figures vary, it’s estimated that between half and 75% of businesses are destined to fail within the first three…
