Reasons Why Business Intelligence is the New BFF of All Online Marketers
The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative – in…
Wise Practitioner – Predictive Workforce Analytics Interview Series: Lisa Disselkamp and Tristan Aubert at Deloitte
By: Greta Roberts, Conference Chair, Predictive Analytics World for Workforce 2016
72% of People Aren’t Familiar with Hosted VoIP
The cloud is well known for its management and storage of big data. It’s revolutionised the way in which businesses…
Google’s Acquisition Spree
Google Inc. was founded on September 4, 1998 as a private company and is now one of the leading multinational…
Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights
Mobile devices that include smartphones, tablets and iPads have become an important part of a majority of the population in…
The Apocalypse of Abundance: 5 Steps to End the Insanity of Information Overload
If you're like many of the people I know, the things you once enjoyed most about the Internet now make…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…
The Perils of Marketing Attribution
Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…
