Latest Web Analytics News
It’s Time to Move Beyond Keywords to URL-based Content Monitoring
Our friends at PostRank issued a new white paper this week. "Listening Beyond Keywords" highlights some key ideas to consider…
Digital data explosion highlights need for new-age Database and Business Intelligence technologies
It’s borderline alarming. But most definitely fascinating. The growth of digital data worldwide is accelerating at an unprecedented, virtually incomprehensible…
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
Analyzing the Results of Analysis
Sometimes, the output of analytical tools can be voluminous and complicated. Making sense of it sometimes requires, well, analysis. Following…
Talk Analytics with Executives – Revisited
Analysts often complain that their work has little impact on decision-making. Seems ridiculous, doesn’t it? Businesses invest in analytics resources,…
