Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
“Long Data”: The 15-Second Video to Big Data’s Snapshot
A great definition of Big Data is “our ability to collect and analyze the vast amounts of data we are…
From Big Data to Big Personalization
The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation.…
SAS Aligns Marketing and Customer Intelligence
I recently attended SAS’s European analyst event, where I went to focus on new developments around customer intelligence, an application of…
How Big Data Analytics Reveal Your Most Intimate Secrets
Big Data Analytics allow us to automatically analyze digital records such as our updates, photos and ‘Likes’ on Facebook. But…
Great Analytics Vendors: 5 Must-Have Traits
Let’s face it; the best way to make your organization more data-driven is to get the best analytics talent within…
Changing Role of #CIO: Chief Information to Chief Insights Officer
There was a time not too long ago (late 1970s to be precise) when companies used to have an Electronic…
Social Data on the Top 4 Social Media Channels: How They Use Each Other
Google+ rolled out a new design last week that looks like they are redefining the look of social media and…
Tactical Analytics: Wandering Off the Path One Inch at a Time
An over-reliance on tactical analytics can make you lose sight of your strategic objectivesNot too long ago I began building…
