The Amazing Ways Big Data Is Now Used in HR
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
3 Ways Big Data Is Changing Financial Institutions Forever
Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to…
Big Data Is Changing Every Industry, Even Yours!
“You can never have too much data – bigger is always better” – the words of Amazon’s chief technology officer…
How Big Data Will Change Marketing Forever
On paper, big data is any marketer’s dream come true – thanks to the internet, if a business wants to…
What Facebook’s Audience Insights Really Gets At
For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem.…
Why Text Analytics Is Important in Search
Choosing the right keywords for search is the most important component of getting the results you’re looking for. Everyone knows…
Clarabridge Gets Engaged: A Report from the Customer Connections Conference
The Clarabridge Customer Connections (C3) conference has gotten to be a thing for me. There can't be more than a…
Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride
Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too…
Analytics, Semantics & Sense: Q&A with Marie Wallace, IBM
I recently posted an article, Metadata, Connection, and the Big Data Story, covering the big-data analysis process as applied to "human data"…
The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. In the land of…
