Dark Data: The hidden billion dollar opportunity
Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around…
Long Live KPIs: Innovation is the New Black
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
An Introduction to Data-Driven Marketing for the Auto Industry
An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive
How Does Big Data Change Social Media Marketing Strategies?
The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With…
What Does Big Data Mean for the Future of Social Media?
The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
The Perils of Marketing Attribution
Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015…
From Social Listening and Social Media Analytics to Social Data Intelligence
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a…
