What the Launch of Social.com Shows Us
Yesterday Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and…
Social Data and Mobile Diminishing the Significance of the Resume
Although resumes still remain the gold standard of job hunting and applying to job postings, there is a shift happening.…
The Future of Customer Service
The best part of my job is that I get to talk to people, lots and lots of people. I…
Managing Unstructured Data: The Next BI Point of Emphasis
Managing vast amounts of data within internal systems has always been a challenge. But with the rise of the cloud,…
Big Data Goes Real-Time
Data seems to be the buzz on the street now, and not just any kind, but Big Data. But what…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
Unstructured Data: A Contrarian’s View
“If you analyzed the flow of digital data in 1980,” Stephen Baker wrote in his 2011 book Final Jeopardy: Man vs.…
Stop Calling Social Analytics Intelligence
Everyone is saying social analytics and monitoring tools are social intelligence, and this needs to stop in order for the…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
