The Fallacy of the Data Scientist Shortage
There is no question that the USA (in fact, most of the world) would be well-served with more quantitatively capable…
Social Monitoring Doesn’t Stop At Social Media
When most companies think about monitoring online conversations, the discussion generally stops at social media. Conversations about your brand are…
On Text Analytics vs Machine Translation
I've made an interesting observation recently while talking to people about Thinkudo Enlighten. It regards the misunderstanding between Text Analytics…
What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions
At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing…
Why Social Media Analysis is Crucial for the Chinese Market
As a former boss enthusiastically pointed out to me over a drink, "You don't need to sell people on China". However,…
Analyzing Enterprise Text? Don’t Use Sentiment Out of Context
Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in…
Business Intelligence – The Power of Human Emotion
2011 was noted as the year that demonstrated the "power of the human emotion.” It was the year where human…
Sentiment Analytics – The Gold Mine, which you didn’t Mine!
It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit I’ve known, considers Customer Satisfatction, a…
Big Data, Unstructured Information Analysis is More Than Sentiment.
What started many years ago as a driver for a new generation of storage devices, the topic of Big Data…
The Connected Evolution
Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group. Follow @jbenedet
