AOL Advertising on the Need for Speed in Yield Optimization
AOL Advertising is one of the most innovative firms in the online advertising industry. If you haven’t noticed, it’s likely…
Operational Analytics in a Recessionary Environment
Lately I have faced an interesting issue with large companies seeking business analytics assistance: how to provide operational predictive analytics…
OLAP is Dead (Long Live Analytics)
The term OLAP or Online Analytic Processing was coined in 1993 by relational database technology pioneer Ted Codd (my claim…
Analytics at Twitter
Last week I spent some time speaking with Kevin Weil, head of analytics at Twitter. Twitter, from a technology perspective,…
Of Risk Control and Thanksgiving Turkeys
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge…
Stratified Sampling vs. Posterior Probability Thresholds
One of the great things about conference like the recent Predictive Analytics World is how many technical interactions one has…
NYT: SAS facing stiff competition
In a front-page article in Sunday's business section, the New York Times takes a look at SAS and how it…
Analytic truth and myth
Copyright © 2009 James Taylor. Visit the original article at Analytic truth and myth.Alison Bolen posted a nice list of…
Tipping Points
The term "business analytics" is on everyone’s lips. It’s like when you buy a new car, suddenly you see that…
Analytics is Not a Dirty Word
What seems like a lifetime ago, I was intelligence officer in the Air Force. Beyond creating Snoopy calendars on the mainframe…
