A story about the power of rules to improve analytic decisions
I was traveling in South Africa last week (keynoting BI 2010) and my favorite online payment system demonstrated not once…
Has the Twitter Trend Reached its Apex – Even Among Marketers?
Part II: Marketing Executive Trends 2010 Results - Social Media Marketing Anderson Analytics and The Marketing Executives Networking Group (MENG)…
Review of Dresner’s Profiles in Performance
Howard Dresner, a fellow ex-Gartner Business Intelligence and Information Management Research Director (but with a far more distinguished research record than…
Seasonal Web Traffic: The Proverbial Coal in Your Stocking
December 2009, I looked back through the analytics of several busy content sites I help manage and saw a serious…
In-database analytics – a white paper
My co-author on Smart (Enough) Systems, Neil Raden, has written a great white paper on in-database analytics that is available…
The Analytic Entrepreneur Series: Dr. Robert Phillips
Bob Phillips, a legend in revenue management and pricing circles, guest-lectured to my MIT Sloan analytics class last week. It…
Building Competitive Advantage through New Data
One subject that has not received a lot of coverage in the analytics blogging circle is the current administration’s data.gov…
Web Mining: Short/Long Term User Profile
It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The…
OllieBray.com: Microsoft Bing Maps augmented reality demo at the TED 2010
Short 8 minute TED Talk today on their latest evolution of Microsoft Bing Maps which included an Augmented reality demo.…
Predictive Analytics: 8 Things to Keep in Mind (Part 1)
I, along with two of my colleagues (Anand Rao & Dick Findlay), recently conducted a workshop at the World Research…
