Online and offline become 1: a new era has begun (part 1)
I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are…
Four Essentials for Enabling Pattern-Based Strategies
Economic turmoil has brought widespread recognition that businesses must improve their ability to identify and act on signs of change.…
Words at Work: Defining “Business Analytics”
When someone mentions “business analytics” or “business intelligence”—do they mean what you mean? Same question for “data analytics,” “data mining,”…
You Don’t Need a Golden Ticket to Win With Analytics
Inter-league baseball offers a good excuse for another example of analytics from the wide world of sports (and entertainment) where…
Why Are There Irrational Business Decisions?
I recently attended a presentation by Dr. Franck Schuurmans, a guest lecturer at the Wharton Business School and a consultant…
The opportunity for opportunity analytics
Some time ago Neil Raden and I did some research on analytics. It was clear as we did this that…
Keeping count of people (and things)
I learned while researching The Numerati that the Chinese have 11 different spellings for Osama Bin Laden. (Maybe it's up…
The analytics of soccer
Imagine this, soccer fans. It's a zero-zero tie in the 89th minute of the England-US match of the World…
