Analytics and the myth of the aha moment
I often hear people talk about analytics, especially advanced analytics like data mining or predictive analytic modeling, as though the…
What Motivates Analytic Professionals?
There are many reasons why we love or hate our jobs. Professional analysts: what motivates YOU the most? If you…
Using predictive analytics for fantasy football
You'd think that a master of predictive analytics would steer clear of emotional entanglements with the lowly Detroit Lions. But…
Analytics skills in demand – and analytics pros demanding top salaries
Looking to hire top-notch data modelers, predictive analysts and other advanced data analytics professionals to beef up your organization’s analytics…
To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart comments were left by readers…
Predictive Models are Only as Good as Their Acceptance by Decision-Makers
I have been reminded in the past couple weeks working with customers that in many applications of data mining and…
It’s time to industrialize analytics
There's a lot of talk about advanced analytics these days - the use of data mining and predictive analytics is…
