Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…
An Interview with a Market Research Expert – Tom H. C. Anderson
Today I'm introducing a brand new series to my blog and you
Business Analytics: Correlation is Not Causation
The New York Times reports that a respected psychology journal is due to publish a paper purporting to show “strong…
First Look – SAS Customer Intelligence
I got a quick update from the customer intelligence folks at SAS recently. Customer Intelligence is SAS’ largest solution line…
In-Memory Analytics and the Future of Business From Booz & Co.
We couldn’t have said this better ourselves (though we may have tried in the past year) so please read the two…
Top Ten Posts from Trends and Outliers in 2010
The Trends & Outliers Blog was filled with provocative content on data analytics over the past year, but 10 posts…
Design by the People: Testing reveals the most effective web designs
Do you allow designers to dictate the structure and appearance of your website? Are design choices made based on looks,…
Great illustration of the hierarchy of analytical BI techniques
Thanks to Analytics Bridge and KDNuggets for pointing this out. A great map of analytical techniques that is very digestible. Click…
Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
Over one hundred customers were online, poised to hear the webinar. Moments like this can be business magic, but they…
