Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
The New Predictive Profession: Odd Yet Newly Legitimate [BOOK REVIEW]
Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
NCAA Data Visualizer for March Madness Face-Offs
If you're laying down a friendly bet on the March Madness games or just tweaking your fantasy roster, this NCAA…
SAS Innovates into the Big Data Analytics Era
SAS Institute held its 24th annual analyst summit last week in Steamboat Springs, Colorado. The 37-year-old privately held company is a…
5 Principles of Analytical Hub Architecture (Part 1)
As I discused the other day in Why you need an analytical hub, enterprises need to spend time looking forward,…
Data Visualization and BI Tools Selection
Data Visualization plays a very significant role in the world of Business Intelligence (BI). By efficiently identifying trends and patterns,…
Big Data Analytics: The Four Pillars
Big data analytics is being offered as the key to addressing a wide array of management and operational needs across…
Forecasting the Stock Market: Lessons Learned
There is a well recognized phenomenon that combining forecasts, derived from different methods using different sources of information, can improve…
Big Data Robots: Are They After Your Job?
Put together robots with big data analytics and you have a powerful mix that could challenge us for most of…
