The Science of Crisis Communication
Early in the film Minority Report, police arrest a man for murder. It is not a killing he has actually…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
Connecting the Enterprise — With Analytics
“This is a fascinating time for analytics,” says Steve Lucas, Executive VP for SAP responsible for Analytics and Databases worldwide.…
Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No!
When you invest the time to read a book, you're investing a lot more than the $17 to buy it.…
“Long Data”: The 15-Second Video to Big Data’s Snapshot
A great definition of Big Data is “our ability to collect and analyze the vast amounts of data we are…
The History of Predictive Analytics [INFOGRAPHIC]
Predictive analytics will revolutionize research and development within any industry. It will enable businesses to make smarter, better informed, decisions…
From Big Data to Big Personalization
The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation.…
Big Data Is Not Enough
Big data is the big buzz word in the world of analytics today. According to google trends, shown in the…
First Look: Via Science
I got a chance to catch up with Via Science recently. Via Science is focused on “big math” for “big…
How Big Data Analytics Reveal Your Most Intimate Secrets
Big Data Analytics allow us to automatically analyze digital records such as our updates, photos and ‘Likes’ on Facebook. But…
