Prediction, Influence and the Future of Power
The role prediction played in the 2012 presidential election taught both the political and business worlds an important lesson: true…
The “Avoidability” of Forecast Error [PART 2]
While I've long advocated the use of Coefficient of Variation (CV) as a quick and dirty indicator of the forecastability…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
The “Avoidability” of Forecast Error
"Forecastability" is a frequent topic of discussion on The BFD, and an essential consideration when evaluating the effectiveness of any…
Practitioner Interview with Brett Cohen of AOL
In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth? In anticipation of his…
Big Data and Your Body
A couple of weeks ago we posted about the datafication of everything, with a few examples of what can be…
The NSA, Link Analysis and Fraud Detection
The recent leaks about the NSA’s use data mining and predictive analytics has certainly raised awareness of our field and…
5 Steps to Setting your Big Data Goals
We all have goals, or at least should. We all have goals, or at least should. I’m reminded of a…
Data Use Holds Potential in Insurance Industry
The insurance industry holds immense potential for business intelligence transformation. At a base level, selling insurance is about knowing customers…
High-Performing Predictive Analytics with R and Hadoop
I'm a bit late catching up on this, but Mario Inchosa (Revolution Analytics US Chief Scientist) gave a standing-room-only talk…
