Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
Solving Supply Chain Risks [INFOGRAPHIC]
This infographic provides an overview of the most prevalent supply chain risks, the departments they affect, their financial impact on…
More Than Just a Title: How to Identify a Data Scientist
After our much-debated blog post, 4 Ways to Spot a Fake Data Scientist, many readers were curious to know what…
The Growing Relationship Between Drones and Big Data
Big data seems to be everywhere, used by every industry, and embraced by every organization. While that’s admittedly a bit…
The Road to (Customer) Success: The First Three Months
Get started on the right foot! Though it is somewhat cliche, you should definitely keep this in mind when working…
Can Big Data Analytics Fight Poaching?
The black rhinoceros is one of the most endangered animals on the planet. In 1970, around 65,000 of them roamed…
Using Decision Modeling to Make Predictive Analytics More Pervasive
Back in May of last year, Wayne Eckerson published “Making Predictive Analytics Pervasive“. It’s a great report with some really…
Four Ways to Develop Customers for Life
Take a minute to think about your ideal customer. This looks different for every business, but there’s a common thread,…
Business Analytics Error: Learn from Uber’s Mistake During the Sydney Terror Attack
While the purpose of Business Analytics is to optimize outcomes, particular care should be taken in randomly applying analytical techniques…
2015: The Year of IoT Pioneers, Analytics and Data Privacy
This past year welcomed widespread Internet of Things (IoT) adoption and hype, big data implementation, and growing concerns around data…
