Long Live KPIs: Innovation is the New Black
You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…
A Two-Stage Approach to Financial Return for Data Lakes
Depending on whether you “build” your data lake in the cloud or on premise, it could take anywhere from six…
How the New Revenue Recognition Rules Could Impact Budgeting and Planning
There’s been a lot of buzz in the accounting and finance community recently about the upcoming change in revenue recognition…
How Big Data Analytics is Driving The Future of Technological Business Success
Why Big Data Analytics is pertinent to ultimate business sucess There are many tools available to help keep businesses ahead…
How Airlines Measure Loyalty Using Big Data & Analytics
An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on…
How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
2 Ways Big Data and Little Data Are the Perfect Couple
Big Data is so in vogue, that it’s at risk of becoming the next “synergy”. Ah yes, all those wonderful hip words…
Dreading the Next Budgeting Cycle? Try These Tips to Make Life Easier
Budgeting is perhaps the most dreaded aspect of operating a business. Between the painstaking process of developing the budget, the…
