How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
2 Ways Big Data and Little Data Are the Perfect Couple
Big Data is so in vogue, that it’s at risk of becoming the next “synergy”. Ah yes, all those wonderful hip words…
Dreading the Next Budgeting Cycle? Try These Tips to Make Life Easier
Budgeting is perhaps the most dreaded aspect of operating a business. Between the painstaking process of developing the budget, the…
Patterns Recur In Analytics Just Like In Nature
I have always loved science and math, and that’s why I got into statistics and focused on analytics for a…
Using Data to Measure Usability
Usability and overall user experience with a software product is one of the most significant factors in user satisfaction. At…
How Smart Data Lakes are Revolutionizing Enterprise Analytics
As the quantity and diversity of relevant data grows within and outside of the enterprise, business users and IT are…
Pssst … How Much Money For Your Personal Data?
We’re all generating a lot of data about ourselves and how we live day to day. There are personal fitness…
