Where the Fog Meets the Edge
It’s become increasingly difficult to ignore the importance of cybersecurity. From the role it played in the 2016 presidential election to the…
Companies reach double-digit growth with advanced analytics
Dive Brief Two-thirds of companies that leverage advanced analytics strategies say they achieved revenue growth of 15% or more, according to a new report from…
Five Analytics Must-Haves For Your Business
According to IBM and other sources, over 90% of the world’s data has been created in just the last two years. At…
IT Is Not Analytics. Here’s Why.
A CEO that I worked for once gave me the following feedback when I proudly sent him an Excel file…
Take Your Data Science to the Next Level — Set It Free
Data science is a hot-button topic right now — and for good reason. Brands know they’re sitting on mostly untapped…
Why Modern Data Integration? Core Drivers and Characteristics
From the business perspective, modern data integration has become instrumental simply because a lot of data that can be useful…
5 Metrics to Include in Your Marketing Dashboard
It’s the age of analytics, but having lots of data isn’t the same as having information you can act on.…
IoT hits pay dirt where needs and capabilities align
You've likely seen the overly bullish forecasts for the Internet of Things market — visions of upwards of 50 billion IoT devices…
Digital Strategy and Customer Relationships: Big Value in Tight Connections
In my previous post on the Five Core Components of a Great Digital Strategy, I talk about the data, process,…
