Should You Use Predictive Analytics in Your Big Data Marketing
Big data has become a major game-changer for the marketing profession. One of the newest applications is predictive analytics. Predictive…
Is Big Data the Salvation of the Newspaper Industry?
The newspaper industry has been declining for the past decade. In 2007, Paul Gillan, a former reporter, launched the website…
Empowering Partners and Customers with Data Insights: A Win-Win for Everyone
All businesses in the digital age rely on analytics for various activities: Product managers rely on analytics to gain insights…
How Did Big Data Create a Modern Day Manufacturing Workforce?
Despite its relatively brief lifespan thus far, big data is poised to reinvigorate the U.S. manufacturing workforce. Some of the…
Get The Best Out Of Your Marketing Strategy By Integrating Analytics
If you look around, you will find a huge chunk of data everywhere. Want to check the success of your…
4 Biggest Predictive Analytics Mistakes with Marketing Automation
Predictive analytics is the new frontier in digital marketing. Many experts have discussed the benefits of merging predictive analytics with…
Using ‘Faked’ Data is Key to Allaying Big Data Privacy Concerns
MIT is out of the blocks first once again with a technological development designed to fix some of the privacy…
The Types of Simple Queries Businesses Need to Ask that Spark Growth
“What people think of at the moment of discovery is really the discovery of the question.” – Jonas Salk What…
5 Keys to Understanding Big Data Analytics for Business
The problem with “Big data” is that it gives the impression of servers of information, of something only open to…
How big data is affecting social media metrics and Facebook ad strategies
Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of…
