Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines is a good practice… but ask them if…
Careful with the S-word
Market researcher Tom Ewing offers some advice that applies equally well to statisticians -- be careful when you use the…
Twitter Analytics : Which usage behavior attracts many followers?
This is the first part of a series of posts where Data Mining and Text Mining will be applied to…
Scoring data in ADAPA via web services using SQL Server Integration Services (SSIS)
Data integration is a big part of putting your predictive models to work. ADAPA allows for easy model deployment, but…
Scoring data in ADAPA via web services using Jitterbit.
Data integration is a big part of putting your predictive models to work. ADAPA allows for easy model deployment, but…
First Look – SPSS PASW Decision Management Solutions
SPSS Inc. likes to say they focus on helping customers capture all the information they need, predict outcomes and then,…
R Foundation clarifies position on package licenses
Robert Gentleman, on behalf of the R Foundation, issued today the following statement: We are writing on behalf of the…
Why have so many CRM initiatives fallen short?
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Package Update Roundup: Apr 2009
This is a list of significant new or updated packages that were released for R in April. For a complete…
Email Gaining Ground, Says Forrester
A study by Forrester Research and covered by Ken Magill at DirectMag finds interesting stats on how email marketing has been effected by today’s economy.…
