Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck
Here’s some breaking news – GroupM has formally announced the Media Innovation Group as a separately-branded business unit. It happened…
CVM Combined with Analytics
In my previous article, I highlighted some strategies that help companies establish a culture devoted to customer value management (CVM).…
Interview: Karl Rexer – Rexer Analytics
The annual survey of Rexer Analytics is considered a benchmark in the data mining and analytics industry. In this interview, …
Here’s how to prevent mistakes in analytic projects with decision management
Syndicated from ebizQRobert Grossman had a nice post - Five Common Mistakes in Analytic Projects that made me think about…
Social Media, Corporate Decisions and Analytics
Over the past six months we have seen real-world applications of data and text mining applied on social media data…
#13: Here’s a thought…
An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:Cloudy days aheadThe question…
Keynotes at October’s PAW: Stephen Baker and Usama Fayyad
Predictive Analytics World, coming October 20-21 to Washington DC, has a great line-up of keynote speakers:Stephen Baker, author of The…
Discovering Analytics – A Revelation or Slow Investigation?
In a May 31, 2009 article in the business section of the New York Times about techniques to evaluate the…
How to Score 300,000,000 Customer Records for $3
Cloud computing promises lower cost and higher scalability. Translating this to a real-world practical application for predictive analytics, here is…
New Media Quizzes, Surveys, and Games: Business Analytics Opportunities
If you are in Facebook you have seen a large number of friends take quizzes, surveys, and play games. What…
