So What is Business Analytics & Its Various Components?
In the first post I talked about why Analytics is required more than ever now.
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…
Social ROI – Integrating Social Media Analytics with Other Business Intelligence
Measuring ROI from an investment of time and resources directed towards a new product, marketing campaign or customer service engagement…
Leveraging Customer Data to Drive Business Decisions
Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use…
Tom Davenport’s Culture of Analytics
On March 15 in San Francisco, Tom Davenport addressed a plenary session at Data Driven Business Week, calling his presentation The…
Forecasting Lessons from Heathrow’s Snowpocalypse
As evidenced by lessons learned from the Heathrow Winter Resilience Inquiry, when it comes to accurately forecasting future events, it’s…
Play Ball! NJIT Professor Uses Math Analytics to Project 2011 MLB Winners
Philadelphia Phillies, St. Louis Cardinals and San Francisco Giants should win their divisions, while the Atlanta Braves will take the…
Running through a data analyst’s mind late at night
From an email to me this week. Quoted with permission.
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
