Predictive Models are not Statistical Models — JT on EDM
My friend and colleague James Taylor asked me last week to comment on a question regarding statistics vs. predictive analytics.…
Data Governance Capabilities
Been following (and finally participating in) an interesting, thoughtful, thought-provoking online discussion about the similarities / differences of BA and BI.…
At Zynga, Analytics is About Impact
Anyone can play Zynga’s FarmVille and other games, but very few get to analyze the data that runs off. Ken…
So What is Business Analytics & Its Various Components?
In the first post I talked about why Analytics is required more than ever now.
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…
Social ROI – Integrating Social Media Analytics with Other Business Intelligence
Measuring ROI from an investment of time and resources directed towards a new product, marketing campaign or customer service engagement…
Leveraging Customer Data to Drive Business Decisions
Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use…
Tom Davenport’s Culture of Analytics
On March 15 in San Francisco, Tom Davenport addressed a plenary session at Data Driven Business Week, calling his presentation The…
Forecasting Lessons from Heathrow’s Snowpocalypse
As evidenced by lessons learned from the Heathrow Winter Resilience Inquiry, when it comes to accurately forecasting future events, it’s…
