Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…
Digital data explosion highlights need for new-age Database and Business Intelligence technologies
It’s borderline alarming. But most definitely fascinating. The growth of digital data worldwide is accelerating at an unprecedented, virtually incomprehensible…
Baseball + Analytics = Improved Performance
A culture of metrics. How does an organization create a culture of metrics? One example is the community of baseball,…
Predictive Models are not Statistical Models — JT on EDM
My friend and colleague James Taylor asked me last week to comment on a question regarding statistics vs. predictive analytics.…
Data Governance Capabilities
Been following (and finally participating in) an interesting, thoughtful, thought-provoking online discussion about the similarities / differences of BA and BI.…
At Zynga, Analytics is About Impact
Anyone can play Zynga’s FarmVille and other games, but very few get to analyze the data that runs off. Ken…
So What is Business Analytics & Its Various Components?
In the first post I talked about why Analytics is required more than ever now.
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…