First Look – Causata
Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on…
Top Five Benefits of a Data Warehouse
According to The Data Warehouse Institute, a data warehouse is the foundation for a successful BI program. The concept of…
First Look – JMP Pro: Exploratory Data and Visualization
I got my first look at JMP recently. JMP originally stood for “John’s Macintosh Project” apparently but is now a…
Skinning ‘analytics’ — the word
“Analytics,” the term, has been twisted so badly that Wayne Eckerson last month felt moved to rescue it with a…
PAW London – Uplift Modelling, Text Analytics and Other Advanced Methods
Case Studies on Uplift Modelling, Text Analytics and Other Advanced Methods
Honing in on the Value of Social Media Data
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social…
ROI On Technology Investments: THE Theme @ the Financial Services Symposium
“We have lots of information technology… but we don’t have any information!” – so goes the caption of a popular…
Applying Data Analytics to Customer Experience and Service on Social Media
Recently we interviewed Amir Dekel, Director of Marketing and Communications for ClickFox, a provider of "customer experience analytics." In results…
Want to Disprove a CEO’s Wishful Thinking? Use Analytics.
How often have you heard executives proclaim that next year the target for financial results will be a substantial lift…
