Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
The analyst function is dead
The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team…
Deloitte Analytics: A Social Media Website for BI Insiders
Consulting, auditing, and analytics giant Deloitte has combined two very contemporary technologies – business analytics and social media – in…
Text Analytics News Interviews
Twelve Social Media Tips for Analytics Professionals Text Analytics News just published an interview with myself and three analytics professionals…
“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Big Analytics: Closing the ‘Clue Gap’ with Big Data
There's been an growing discussion over the past couple of years on the topic of Big Data: how to deal…
Update on Predictive Analytics in the Cloud
Our Predictive Analytics in the Cloud research is moving forward. We announced this multi-stage, multi-client project a week ago and…
The Data Analytics of Labor Day – Infographic
This weekend is considered the last blast of summer with millions traveling and millions of kids and teachers getting ready…
