“Average” Statistics that Bruise Our Ears
The term “on average” denotes the usual amount of something. However, using “average” in presentations, media and more can be…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Big Analytics: Closing the ‘Clue Gap’ with Big Data
There's been an growing discussion over the past couple of years on the topic of Big Data: how to deal…
Update on Predictive Analytics in the Cloud
Our Predictive Analytics in the Cloud research is moving forward. We announced this multi-stage, multi-client project a week ago and…
The Data Analytics of Labor Day – Infographic
This weekend is considered the last blast of summer with millions traveling and millions of kids and teachers getting ready…
Was Edison “Agile”? Extracting New Value from Old Techniques
“Agile” is a hot concept in product development and project management these days, especially in software development. Use of the…
Using Semantic Analysis for White Space Discovery
All we know is still infinitely less than all that remains unknown. - William Harvey
Relying on Data Can Lead to the Wrong Decisions Says CFO.com
I just read a new CFO Magazine article called “That New Big Data Magic”, which contains the following opening paragraphs:
