Differentiating Through Event-Driven Analytics
A growing number of companies are taking advantage of event-driven analytics to help identify event patterns and their impacts on…
Lithium Closes Round D of Funding – First Take
On January 5th, 2012 Lithium Technologies announced it had closed Round D funding to the tune of $53.4 million, adding…
Is Big Data at Risk of Unleashing Big Brother?
Privacy is always a flash point. With the advent of big data, privacy is only going to be even more…
Maximizing Capacity Utilization as a Startup Premise
In stark contrast to other major airlines, Southwest has been profitable for 40 years. If Southwest had one core “startup premise”…
Big Data: We Have the Technology, but Do We Have the People?
Organizations are awash in big data, opening up huge opportunities to understand and predict customer preferences and market growth.
The Year of Text Analytics
NGMR Text Analytics Predictions for 2012 Though I’ve been posting predictions all week I haven’t made any myself yet. Today…
Ring in the New Year with New Data Products
For web-based businesses, and of course, those with a web presence (which is just about everyone) there’s a goldmine of…
From Plain User Testing to an Integrated UX Approach
This is a guest post from David Barker. Why is it people are so keen to embrace user testing but…
2012 Market Research and Analytics Job Predictions
2012 NGMR Recruiter Predictions (Predictions Part III of V)
How I Estimate (Social/Sentiment/Text Analytics) Market Size
Business loves market-size estimates. They quantify opportunity, measured as the gap between an existing and an addressable market, with growth rates…
