The Uncanny Valley of Big Data
Three articles in recent weeks have touched on an important issue related to Big Data and predictive analytics: sometimes, the…
Data Discovery Tools Are Pitch-Perfect for Pro-Ams
I recently read Seth Godin’s We All Are Weird, a book about marketing and the way society is changing. Being…
How the Consumerization of Data Leads to Additional Quality of Life Improvements
In the third post of our series about how people everywhere can use data and tools to make the world…
Analyzing Enterprise Text? Don’t Use Sentiment Out of Context
Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in…
Converting Data into Decisions
It’s the era of big data. Companies are inundated with data within and outside their enterprises, and it’s critical that…
Better than Brute Force: Big Data Analytics Tips
Long before I encountered the term “Big Data,” questions about dealing with large datasets were a routine part of my…
Selling Data Mining to Management
Preparing data and building data mining models are two very well documented steps of analytics projects. However, whatever interesting your…
Target, Pregnancy, and Predictive Analytics – Part I
There have been a plethora of tweets about the New York Times article "How Companies Learn Your Secrets", mostly focused…
Taking a Dimension-Free View of Data
One of the biggest challenges facing businesses today is the intimidating nature of big data.
First Look – FICO Model Central
FICO Model Central is the latest addition to FICO’s Decision Management platform and is focused on lifecycle management of predictive…
