Why Social Media Analysis is Crucial for the Chinese Market
As a former boss enthusiastically pointed out to me over a drink, "You don't need to sell people on China". However,…
How to Begin Analyzing Social Media
For many companies social media monitoring still represents a number of challenges. There are just so many conversations, so many…
How Did We Get Here?
The universe of business intelligence (BI) and analytics (a USD $85.6 billion market by some counts*) is in the midst…
Do You Have a Marketing Attribution Problem?
On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. …
R Integrated Throughout the Enterprise Analytics Stack
The past couple of years have seen a dramatic growth in the use of the R language in the enterprise.…
Update on the 6 March 2012 Government Big Data Forum
With this post I provide an update on the 6 March 2012 Government Big Data Forum, sponsored by Carahsoft.
Analytics Projects Are Like Skiing Through Moguls?
View this video to see why analytics and business intelligence projects can be like skiing through a mogul field! (fast…
Unlocking the Potential of ‘Big Data’ in the Market Research industry
Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research,…
