Marketing Optimization with LityxIQ
Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data.
Should You Divorce Your Customer? CRM Analytics Can Tell You If It’s Time to Split
Statistics have shown that divorce filings slow during a recession
Tips for Developing a Super HR Analytics Team
The growth of business intelligence (BI) over the last few years has propelled management in all facets of sales and…
The Fallacy of the Data Scientist Shortage
There is no question that the USA (in fact, most of the world) would be well-served with more quantitatively capable…
Big Data = Moneyball for Your Company
In every business, people have to analyze information in real time to arrive at the right decisions.
Big Data Showcase: Advanced Analytics
Aside from keynotes and panels from federal and industry leaders in information technology, Carahsoft’s Government Big Data Forum also had…
Add Branded and Non-Branded Keywords separately in Google Analytics Dashboard
In the new interface of Google Analytics, my favorite feature is multiple dashboards option.
Using TIBCO Spotfire to Analyze Google Analytics Data
Using TIBCO Spotfire to Analyze Google Analytics Data At one of the websites where I have been tracking traffic for…
Planning for ROI in Text Analytics
Want good ROI from text analytics? You’ve got to plan for it! In any field, there are always two major…
Bigger Data, Better Intelligence for Government
Tomorrow (at 2PM Eastern on Thursday), the White House White House Office of Science and Technology Policy will host a 90-minute…
