Case Study: Using Social Media and Text Analytics to Improve the Neiman Marcus Customer Experience
Neiman Marcus is synonymous with luxury specialty retail goods and without question, cater to a discriminating demographic.
Yes, you need more than just R for Big Data Analytics.
Douglas Merrill, former CIO/VP of Engineering at Google, writes in Forbes about using the R language for data analysis:Most folks with…
Big Data’s impact on Human Resources
Big Data is fast becoming a vital component of the modern HR toolkit and the advantages go far beyond the…
Big Data Goes to School
Online education is certainly not new. But what about classes with tens of thousands of students, participating from locations all…
Board with Digital Analytics?
That’s right – Board. As in it’s almost time to nominate new Board Members for the Digital Analytics Association (DAA).
Does B2B Need Social? The Growing Importance of Social Media Analytics to B2B
It seems like most discussions surrounding social media are related to how consumers are impacting retailers and influencing media delivery.…
Death By a Thousand Analytics
Donald Farmer, now of Qliktech, offered to the Boulder BI Brain Trust (BBBT) last week that what we in "BI"…
An Analytics Story Problem: When will two trains collide?
I recently presented a keynote presentation at the annual conference of the joint Ohio chapters of the Institute of Management…
5 Sure-Fire Ways to Use Analytics to Become a Social Business
Many executives see social media as another way to connect with customers and prospects.
